Bighorn Gravel - June 22, 2025

Bighorn Road - September 6, 2025

2025 OPPORTUNITIES

“Everything you love about cycling, and nothing you don’t.”

Ready to ride in the heart of the Rockies? We’re proud to showcase the world-class gravel and tarmac surfaces around the rugged western town of Gypsum, Colorado. In 2025, we’ll expand our our successful gravel race with a new offering: Bighorn Road.

“The best and gnarliest gravel I’ve ever ridden.”

Our three gravel courses show off the world-famous Vail Valley backcountry: 85 miles + 10k vert, 50 miles + 5k vert, and our Gravel Curious 20-miler (e-bike friendly) for those just dipping their toes into the off-road scene. Amongst the increasing offerings in the gravel space, we offer a truly unique experience: a combination of a world class course with a community-first approach. We have big cash prizes for the top racers, prizes and swag to all, and a one-of-a-kind cash prize to the last riders to complete the course, our infamous Ibex Award. When we say Bighorn is for everybody, we mean it!

“More wildlife than cars.”

Bighorn Road will capture all of the best elements of classic fondo events, with our usual adventurous twists: our 80-mile “Stone Sheep” course features 5,000 feet of climbing along the Colorado and Eagle Rivers, plus a 20-mile section of hardpacked dirt to keep things western. It’s the perfect long ride for a modern road bike, covering cell-signal-free country with the security of aid stations and police traffic control. The shorter “Dall Sheep” course is an out and back of 31 miles, with a few punchy climbs and 100% tarmac goodness. While short on distance, this course is still huge on views and excellent, twisting, roads.

Race registrations:

  • 2023 gravel registrations: 523 (sold out!)

  • 2024 anticipated registrations: 1250

Website traffic:

  • 2024 Visits: 40,000 (+74% YOY)

  • 2024 Unique Visitors: 26,000 (+41% YOY)

  • 2024 Newsletter subscribers: 1,171 (+56% YOY)

Instagram engagement:

  • 2024 Followers: 2,316 (+42% YOY)

  • 2024 Impressions: 129,165 (+306% YOY)

YouTube engagement:

  • The Vegan Cyclist: 👀 204K 👍 5.9K 💬 343

  • Dylan Johnson: 👀 105K 👍 5K 💬 254

  • Ben Delaney: 👀27K 👍 854 💬 84

Sponsorship Tiers

  • Presenting Sponsor

    The full enchilada – professional tier race partner package featuring all the bells and whistles. You’ll get premium placement, advertisement, and positioning from lead-up to race day.

    Name in official race title

    Specific social posts and newsletter announcements crafted with your brand front and center

    Event shirt logo placement

    Newsletter logo placement

    Social tags and partnerships

    Free race entries

    Branded expo tents/banners

    2 Unique experiential activations (see list below)

  • Premier Sponsor

    Ready to grow your brand presence in the cycling world? Our middle tier offering is a great blend of accessibility and value.

    Event shirt logo placement

    Newsletter logo placement

    Social tags and partnerships

    Free race entries

    Branded expo tents/banners

    1 Unique experiential activation (see list below)

  • Supporting Partner

    Be part of Bighorn Gravel in a meaningful way – the best option if you want to dip your toes into gravel but can’t commit to sending a team out on race weekend.

    Event shirt logo placement

    Newsletter logo placement

    Social tags and partnerships

    Branded expo tents/banners

Activation Opportunities

  • Start/Finish Line

    Be featured where it counts. Especially cool if you’ve got an athlete competing for the podium! Your brand will be featured prominently in rider photos and race recaps.

  • Shakeout Rides

    Community counts, especially in gravel. Rides led by brand athletes and ambassadors provide great opportunities to connect with Bighorn riders and community members of shapes and sizes.

  • Aid Stations

    Sponsor the thing that keeps the people happy – FOOD! Whether you’re an industry leader or a new snack on the block, aid stations are a prime outlet for proving your product in the field.

  • Kids Race

    The fastest tykes in the west duke it out in our balance bike race, held on expo day. This event helps set Bighorn – and your brand – apart as a fit for the whole family.

  • Secret Activations/Photo Ops

    Bighorn Sheep “Hunting” somewhere on the course? Prize activations and engaging, viral content? Let’s get creative to craft a niche that’s right for your brand.

  • Expo Booths

    Included in all sponsor tiers, our event expo is a perfect opportunity for community engagement, product showcases, and swag giveaways. Open all weekend long!

Pros and VIPs

Alexis Skarda

Anna Hicks

Anthony Carter

Ben Delaney

Bobby Julich

Brendan Johnston

Caroline Tory

Cecily Decker

Christian Vande Velde

Dylan Johnson

Ellen Campbell

Emily Newsom

Emma Grant

Eric Brunner

Mari Holden

Michaela Thompson

Robin Thurston

Sarah Sturm

Scott Funston

Tasman Nankervis

Tyler Pearce

Erin Huck

Howard Grotts

Jack Odron

Johnny Collinson

Josiah Middaugh

Lauren De Crescenzo

Lauren Stephens

Ibex Award - Bighorn Gravel

With a one-of-a-kind cash prize to the last riders to complete the Ramshorn course, Bighorn’s commitment to being an event for everybody is clear.

Don’t just listen to us, take it from our riders!

  • “World class course, and world class community. Add Bighorn to your 2024 calendar!”

    Tyler Pearce – The Vegan Cyclist

  • “Way harder than the Leadville 100, and the most money I've ever won at a race!”

    Dylan Johnson – Third Place Finisher

  • "Winning the Ibex Award was a total surprise, and I am so grateful for the army of support."

    Heather Rubi – Last Place Finisher

Can’t wait to work with you in 2025!